You don't have to read everything — just the right thing. 1440's daily newsletter distills the day's biggest stories from 100+ sources into one quick, 5-minute read. It's the fastest way to stay sharp, sound informed, and actually understand what's happening in the world. Join 4.5 million readers who start their day the smart way.

Join for free today!

I've spent my whole career answering that question.

For 15 years I've made stuff on the internet. Vlogs, video essays, multiple web series and podcasts, shorts about sliced bread and you name it…

But for the last 10 years, I've been lucky to make it for other people too: producing shows, cutting clips, packaging episodes so they reach the right people, wherever they are.

CoachUp. ProfitWell. Paddle. Mostly Media. Along the way I've worked with people like CJ Gustafson, Patrick Campbell, and most recently with Nolan Southerland in his campaign for Burbank City Council.

It's been a varied experience across different worlds with the same lesson I've learned over and over again: a great idea in one channel is a great idea most people never see. The right people are out there. They're just not all in one place. You have to meet people where they are and make sure the process is human.

So I'm turning Slacker Stuff into the thing I actually do: getting great work everywhere it should be.

Starting this Saturday, November 7th, and every Saturday after that, I'll send you what I've learned about getting great work in front of the right people. Full teardowns of how a well-known show, brand, or campaign gets made and distributed. What bet did they make that nobody else would? How does one idea turn into everything you see in your feed? If you want to learn how to do it yourself, you're already in the right place. It'll land right here in your inbox.

If you'd rather have it done for you, I'm taking on new clients. Whether you want a podcast built and run for you, or your work distributed everywhere your people are, I'll handle it all with my team so you can focus on your expertise. [Book a free 30-minute distribution audit] and I'll get you sorted from there.

So if you've ever asked how to get your content in front of the right people, that's what Slacker Stuff is for.

And if you know someone who makes great stuff that deserves a bigger audience, I'd love an intro. Reply to this email or forward it their way.

I'll see you in your inbox this Saturday.

P.S. I also made this into a video. [Watch it here] if you'd like to see the announcement, or share it with someone who should.