If you sell on Amazon or run your own online store, you know the stall: a good product with too few real customer photos and not enough monthly sales to climb.

Stack Influence fixes that with something you already have plenty of: Inventory.

We match your product with everyday creators from a network of 410,000. They buy it on Amazon with their own accounts, use it and post about it. Instead of a fee, they keep the product.

You get real purchases on your listing, fresh content across social, and no per-post rates to negotiate. Every photo and video they make is yours to run as ads.

Curology went from 636 to 5,745 units a month this way.

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Sometime around 2018, I got pitched a show. The idea was simple: we'd take the pricing page of a famous company, apply the methodology we used for our own clients, and publish the whole thing. Basically a free pricing audit.

Netflix was the first episode. A company with prestige like Netflix, one that could easily afford our services, and we were giving away the value completely for free.

That show was Pricing Page Teardown. It's the best argument I know for giving the good stuff away. But the audit was never really for Netflix.

This is something I saw Patrick Campbell (PC) and Peter Zotto (PZ) do so much, Patrick especially. He'd get on a call with anyone, from a Fortune 500 company to a startup just finding its way. (He was big in Estonia for a while because of this)

The point was to kill them with kindness: Here's everything we've learned from evaluating pricing for thousands of companies. Take it. And it worked: it made Patrick the pricing guy, because who else was going to just give all this away?

We even gave away the methodology. Patrick wrote an ebook called The Anatomy of SaaS Pricing, and it was literally the method we used with clients. All it cost you was your email.

I'm sure there was a limit to what Patrick would do. He wasn't going to do the work our Price Intelligently team did for free.

But that's the beauty of it. Because Patrick was so adept at proving that he and his team were experts with pricing: eventually people would just say, "Well, why don't you just do it for me?" And if they weren't the right fit yet, if they couldn't afford Price Intelligently, they'd wait until they could.

I learned that what you give away is the proof. What people pay for is the thing only you can do for them. Every episode of Pricing Page Teardown showed exactly how we'd tear down your pricing. None of them could do it for you, because the data that made it work came from the customers of the companies we tore down.

Let's be clear. React videos are like 20 years old. There's the guy reacting to movie accents, and about a million others. Those are entertainment.

But nobody in B2B SaaS was using the format to demonstrate expertise. A video is easy to share, easy to watch, and with the right title, easy to find in search. That was the whole play, and it ended up working.

Go back and watch a few. It's kind of wild how much is in each one.

And the famous company was never the target. Episode after episode wrapped the lessons into "a nice little case study" for your own business. Shopify was the hook but the founder watching from a company with not as much name recognition as Shopify was the client.

Around 10,000 email subscribers. And the deals that came from it could have easily paid my salary for five years.

The show spun off, too. DTC Priced Right took the format to direct-to-consumer brands (we went after the pink tax with Billie). Boxed Out had us subscribe to brands and then try to cancel. Neither one necessarily performed better or worse, but Boxed Out had a lower deal size, which made the value harder to see.

I'm not running this playbook right now. But I do have my own version of Patrick getting on a call with anyone: a free 30-minute distribution audit.

I've been doing this long before I launched my Slacker Stuff brand and it's been lucrative even without intending to do so. It's led to new clients and other opportunities that I've turned down. However, I've taken more calls that have led to nothing than calls that have led to opportunity. But that's the lesson that I learned from PC and PZ, the next best thing to closing a deal is someone you spoke with that advocates for your expertise.

You make great stuff. I make sure it shows up where your people are. Book 30 minutes and I'll tell you where your work is and isn't showing up, and what I'd fix first.

Paid subscribers: below, how to shoot an entire season of a show in a single day, why it matters most when your talent has a full-time job, and how we got a whole 13-episode season of Pricing Page Teardown into one work week.