Work with me

You make great stuff. I make sure it shows up where your people are.

You've built real expertise and a following that trusts you. I turn what you already make into a distribution system that reaches everywhere your audience is, without you doing the distribution.

Book a free 30-minute distribution audit No pitch deck. Just a look at where your work is and isn't showing up.

One great channel is one point of failure.

Most experts I talk to built their audience in one or two places: a newsletter, a podcast, LinkedIn. That's an achievement. It's also a risk. One algorithm change or policy shift, and your reach drops overnight.

Distribution works like a portfolio. Spread across the right platforms, no single one can sink you, and your best ideas reach people who'd never have found them otherwise.

What I do

You keep making the work. I handle everything that gets it out the door.

Cut-downs that travel

Your long-form episodes and essays, turned into horizontal clips and vertical shorts, packaged for each platform.

Distribution, run for you

A publishing calendar across YouTube, LinkedIn, Instagram, TikTok, X, Threads, Bluesky, Facebook, and your newsletter.

Shows that do real work

Launching or leveling up a podcast or video series: format, production workflow, QC, and packaging.

Custom scripted shorts

Short, scripted pieces built around your ideas, with animated graphics, made to be found by people who don't follow you yet.

How it works

  1. A free 30-minute distribution audit

    We look at where your audience lives now and where your work isn't showing up. You'll leave with at least one thing you can act on, whether or not we work together.

  2. A distribution plan

    Which channels, what goes where, how often, and what it takes to run it.

  3. I run it

    Cutting, packaging, scheduling, and checking what's working, so your best ideas end up everywhere they should be.

Where I've done this

For nearly a decade I've produced shows built to do real business work, from first episode to every platform they live on. Every two weeks I break down how great shows get made and distributed in Pipeline Playbook.

Executive Producer, Paddle Studios Senior Show Producer, ProfitWell Run the Numbers Mostly Growth Director of Programming, Mostly Media

Is this a fit?

A good fit if you…

  • Have real expertise and an established following
  • Mostly reach people through one or two channels
  • Would rather make the work than distribute it

Not yet if you…

  • Are just starting out with no audience. The free teardowns will serve you better for now.
  • Want a one-off viral hit instead of a system that compounds

Great work, everywhere it should be.

Thirty minutes, no pressure. Let's see where your work could be showing up.

Book a free 30-minute distribution audit

Rather do it yourself? Playbook members get the one-sheets and templates behind every teardown.